OCEAN
GLOBE RACE
HIGH-STAKES ADVENTURE:
A COMPELLING RACE AROUND THE GLOBE
The Ocean Globe Race, formerly known as "The Volvo Ocean Race," is an 8-month adventure offering a unique insight into the high-stakes battle between human spirit and Mother Nature.
As sailors race around the globe, facing hostile elements and tackling the toughest conditions on the world's largest oceans, all eyes are on their every move, inviting only the toughest brands aboard to share the extensive coverage following the journey.
With 1.4 billion pre-race online readers and over $230 million in sponsorship ROI, showcase your brand to a captivated global audience and join the high-seas race taking the world by storm.
-
€230 million+
ROI for previous
naming rights partner -
1.4 billion readers
Attracted online prior to
the beginning of the first leg -
Over 11,000 minutes
Of footage captured and turned into
content consumed by millions worldwide -
37% of sponsorship value
Generated through TV news in leg 7
alone, equating to €12.1m -
An average of 5,324
Online press articles written
throughout each leg of the race -
397K
Related social media posts
generated throughout race