LA RAMS

NFL'S MOST CAPTIVATING FRANCHISE
MAKES MOVES IN AUSTRALIA AND NEW ZEALAND

As part of the NFL’s International Home Marketing Area (IHMA) initiative, the LA Rams bid for and successfully secured Australia and New Zealand as one of the Super Bowl LVI Champs home marketing regions outside of the United States.

Align your brand with one of the most globally recognised teams and reap the extensive benefits including:

  • Rams IP for co-branded marketing in Australia and New Zealand.

  • Use of Rams player imagery in marketing collateral.

  • Access to Rams players, legends, cheerleaders, mascot, and executives.

  • VIP Rams Experiences: tickets, premium hospitality, and VIP experiences at SoFi Stadium.

  • Engaging events for in-market activations.

Amplify your brand and engage with a passionate, energized, and engaged audience by introducing fresh content during the offseason of the nation's most significant sports franchises, the AFL and NRL.

  • Exclusive agency in Australia & NZ

    Vision Sport & Entertainment

  • 2021 Super bowl champions

    Access to the LA Rams

  • NFL approved

    Home franchise for
    Australia & NZ

  • 48%

    Increase in fan-based growth
    over the last two years

  • 1.98M+

    Followers on social media

  • Year-round engagement

    LA Rams prioritise year-round community engagement and cultural relevance