SYDNEY
MOTORSPORT
PARK

Sydney Motorsport Park’s multi-million dollar technology transformation is a game changer in motorsport experience, enhancing the on-track atmosphere for visitors and driving powerful exposure and engagement for brands, direct to live in venue and broadcast audiences.

The Australian Racing Drivers’ Club vision is to create a global leading in-venue experience for motorsport competitors and enthusiasts and to become the central home for motorsport in Australia, through multifaceted multi-stakeholder innovation, technology, racing and education.

Create an unforgettable experience with a fully integrated and centrally managed digital solution designed to bring your brand to life at Australia’s only ‘365’ motor racing circuit.

THE HOME OF AUSTRALIAN MOTORSPORT

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  • 360+

    Action packed days

  • 400K

    Track attendance per year

  • World-class

    Technologically enhancing event experiences

  • 1.8M

    Fans attend Supercars events annually

  • 1.7M

    2021 Supercars broadcast reach
    per event weekend

  • Supercars TV audience

    Average 550k – 650k
    Peak 950k - 1.2m

OPPORTUNITIES AVAILABLE

  • ANNUAL MEDIA PACKAGES

  • EVENT SPECIFIC MEDIA PACKAGES

  • PRECINCT PARTNERSHIPS