VISION Sport & Entertainment announce representation of Sydney International Boat Show and Sanctuary Cove International Boat Show
VISION Sport & Entertainment are excited to be working together with the two pre-eminent boating lifestyle events in the southern hemisphere, the Sydney International Boat Show and Sanctuary Cove International Boat Show.
The multi-year partnership will see VISION Sport & Entertainment play a key role in connecting the iconic global events with strategically aligned brands through a range of deliverable criteria – alignment and fit; brand exposure; effective audience segmentation; product launch platforms; reputational enhancement and the discipline of experiential marketing.
About Sydney International Boat Show
The Sydney International Boat Show (SIBS) attracted over 60,000 visitors in 2019, as crowds immersed themselves in a spectacular showcase of hundreds of boats and marine products, world and national launches, ground-breaking marine technology and showstopping entertainment.
Hosted at the International Convention Centre (ICC) Sydney and Cockle Bay, with arguably one of the world’s most beautiful man-made attractions as the backdrop, SIBS is perfectly positioned at the heart of Australia’s busiest waterways. Thousands of recreational, passenger and working vessels share the water, attracting millions of tourists and marine enthusiasts annually.
Darling Harbour is the glittering gem of Sydney, buzzing with waterfront restaurants, trendy bars and family-friendly attractions. This is where the Sydney dining scene comes to life and there is no better place to stay with thousands of rooms to choose from at one of the many hotels with stunning views of the harbour and city skyline.
SIBS provides an array of opportunities for exhibitors to network, build brand awareness and acquire qualified leads and sales at Australia’s biggest showcase of boating and marine lifestyle.
About Sanctuary Cover International Boat Show
The Sanctuary Cove International Boat Show (SCIBS) is the foremost event on the boating and luxury lifestyle calendar. Annually providing Australian and International audiences unparalleled access to world first launches, premium displays, and the who’s who of the Boating community.
• 43,000 Visitors
• 330+ Exhibitors
• 4-day Show
With an Economic Impact of $336.27 million, luxury and premium brands like Princess, Bentley, Riviera, Aston Martin, Glenfiddich, Bell Helicopters, Porsche and Horizon Yachts all choose SCIBS for its ability to appeal and connect to their key socio-economic target markets.
Looking to the future increasing development into the Superyacht segment will further grow High-Net Worth visitation. With key infrastructure investment into dedicated superyacht berths for vessels up to 165 ft, upscaled activations and hospitality all centred around exclusive, private and high-end brands.
About VISION Sport & Entertainment
VISION Sport & Entertainment is a global commercial sales agency, connecting brands to sporting and entertainment assets through a range of deliverable criteria – alignment and fit; brand exposure; effective audience segmentation; product launch platforms; reputational enhancement and the discipline of experiential marketing.
VISION represents several sport and entertainment events, clubs and federations and with offices in the US, UK and Australia, VISION has the global expertise and sales capabilities to help event rights holders maximize their commercial returns.
Through its strategic partnership with PMY Group (which includes WJHW in North America and Etherlive in the UK), VISION also has commercial access to over 500+ stadia and public space venues, equipped with some of the most state-of-the-art technology overlays in entertainment.
For further information: https://www.vision-se.com/
If you would like to discuss VISION and any of its commercial services across sports and entertainment, please email enquiries@vision-se.com